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Rebranding Sarah Brown

The Independent ran an article on the rebranding of Sarah Brown and asked several people their opinion on her efforts, including myself – see the excerpt below. To read the full article, click here....

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Brand Immortality & Looting the Dead

Celebrity death is best done young, or youngish, whilst all the characteristics that enamour the public to them remain intact. It’s not great for the celebrity in question, perhaps, but certain...

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Popularity Politics

Accused of not letting slip any details of policies that would be employed should they form the next Government, the Tories came out in surprisingly brave style yesterday, thanks to George Osborne. He...

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Who is Pulling Nick Griffin’s PR Strings?

The BBC have, without doubt, handed Nick Griffin and the BNP a potential PR coup by allowing him to appear on Question Time. It is very likely that Griffin will be working desperately hard to avoid...

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Election! The End of the Phony War

There have been weeks and weeks of phony electioneering and, finally, this morning Gordon Brown has told the world what we already knew – the election will be on 6th May. From the negative...

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Political Stuntwatch: General Election 2010

Given that an election tends to exist in a crowded little bubble all of its own and that there are now ever more ways of competing for attention, with iPhone apps, Twitter feeds, Facebook pages and the...

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Election Stuntwatch: The Rise of Old Media

When I was 19, the publicist Theo Cowan – this country’s first pro celebrity PR wrangler, who created the Rank Charm School, an acting school run the Rank Film company that brought the world Roger...

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Election Stuntwatch: Gordon’s Gaffe on Tape

Finagle’s Law of Dynamic Negatives states that ‘anything that can go wrong, will—at the worst possible moment!’. From now on, I suspect, any political instance of this law in action will be known as...

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How to Share in a Coalition

The Treasury team stepped out into the sunshine to announce George Osborne’s raft of cuts which aim to make recovery a sure thing – a wise move, as it’s always easier to disguise bad news in good...

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Leaders, Prime Ministers and the Next Generation

A couple of first nights have grabbed my attention in the last few days, and both of them have presented interesting conundrums to consider. The first is the production of Yes, Prime Minister that has...

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Lobbying washes whiter

When, in 2010, David Cameron described commercial Lobbying as the “next big scandal” in British politics, he drew attention to a strange truth. The work of the commercial lobbyist has all the necessary...

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Party Conferences: a 21st century dilemma.

As Labour conference fades away and the Tories’ own outing cranks into gear, I begin to long for silly season. After a month-long balm of survey stories and rubbish stunts, followed by a month of...

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Daily Mail’s magic trick: former half-human Red Ed, now fully formed

So the Mail/Miliband hoo ha drags on – as I write this an argument already played out a hundred times on twitter is being hashed out afresh on Question Time. I don’t want to contribute to either side...

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Red Ed, Dull Dave and substance of personality

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. That combatting style in politics is its own kind of political style is...

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Spinning hearts and minds: The triumph of PR

Last night Question Time dissolved its usual audience of flustered halfwits and elected another to give Cameron, Miliband and Clegg a proper grilling. As the Guardian’s Owen Jones tweeted this was set...

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The writings on the wall

The more metaphors that are pinned to Labour’s 8ft pledge slab the more the original meaning of the limestone monolith has sunk into the bog of Baldrick ideas. The only positive that can be spun out of...

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What just happened?

If tweets were votes, Miliband would be installing his 8 ft monolith into the Rose Garden this afternoon. Even as they were haemorrhaging seats in Scotland, Labour were adding followers on twitter and...

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The Tory in Shoreditch Clothing

Pondering the 1980s Stewart Lee observed that culture itself seemed to hate Thatcher. Musicians hated Thatcher. Comedians hated Thatcher. Writers hated Thatcher. There were even aliens from the future...

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Mudslinging on twitter

She is considered the most influential female rapper of all time. He is has less sheen than a dog-eared copy of The Ragged Trouser Philanthropists. But it turns out that Nicki Minaj and the Labour...

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Little Red Lines

Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house,...

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